São Paulo New Year 2027: Countdown & Fireworks
New Year 2027 arrives in São Paulo at midnight BRT (UTC−3) on Friday, January 1, 2027, which is 03:00 UTC on Friday, January 1, 2027.
until midnight in São Paulo (BRT, UTC−3)
2027 event
São Paulo Fireworks 2027
Expected (annual event) The Prefeitura has not yet announced the line-up or format for New Year's Eve on 31 December 2026, but the Réveillon na Paulista is the city's traditional official party on Avenida Paulista and is one of the large events the avenue's agreement with state prosecutors allows each year. The edition that rang in 2026 offered 14 hours of free shows and a 15-minute silent fireworks display at midnight.
- Event
- Réveillon na Paulista
- Type
- Fireworks
- Where
- Usually held at Avenida Paulista
- When
- Traditionally at 00:00 (BRT)
- Admission
- Last year: free
- Organizer
- Prefeitura de São Paulo
Where to watch in São Paulo
- Avenida Paulista, near the main stage — In recent editions the stage has stood between Rua Haddock Lobo and Rua Bela Cintra; in the 2024/25 show the fireworks were fired from a rooftop behind the stage.
- Video-screen stretches of Avenida Paulista — Video screens relay the show along the avenue, so you can watch away from the stage.
- Alameda Santos and Rua São Carlos do Pinhal — Closed to traffic together with Paulista in 2025/26; the show area could be reached from all three streets.
Getting there
- Metrô: for the 2025/26 party, Metrô planned non-stop service on 31 December and 1 January, with Paraíso, Brigadeiro and Trianon-MASP stations open all night. Brigadeiro, Trianon-MASP and Consolação are the nearest stations; check Metrô's notice for this year's hours.
- Consolação, the station closest to the stage, was scheduled to close from 10:00 on 31 December until after 04:40 on 1 January in 2025/26, and Metrô recommended Brigadeiro and Paraíso for the trip home.
- Avenida Paulista, Alameda Santos and Rua São Carlos do Pinhal were closed to vehicles for the party, and SPTrans ran a special bus operation; check SPTrans for this year's service.
- The avenue and neighbouring streets were closed to traffic at the 2025/26 party, so expect to arrive on foot. Prohibited items in 2025/26 included speakers, glass, sprays, coolers, bicycles, scooters and umbrellas.
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AT A GLANCE
- Timezone
- Brasília Time (BRT)
- UTC Offset
- UTC−3
- Midnight arrives
- Friday, January 1, 2027 at 12:00 AM BRT
- Celebration order
- 29th of 37 cities to celebrate (same time as Buenos Aires and Rio de Janeiro)
How São Paulo celebrates
São Paulo hosts one of South America's largest New Year's Eve celebrations on Avenida Paulista, where the Prefeitura's free Réveillon na Paulista has drawn crowds it estimates at around two million for live concerts, a midnight countdown and fireworks.
Rio de Janeiro's Copacabana beach celebration is larger and more internationally famous, but São Paulo's Avenida Paulista party is one of Brazil's biggest. Beyond the avenue, people celebrate at private parties, clubs and gatherings across Greater São Paulo.
Brazilian New Year tradition includes wearing white to symbolise peace and offering flowers to the water. In São Paulo, both the traditional customs and modern party atmosphere coexist — families observe spiritual traditions while younger crowds dance to samba, funk, and sertanejo at open-air stages.
Frequently asked questions
Will there be fireworks in São Paulo for New Year 2027?
Expected, but not yet announced. The Réveillon na Paulista is the city's traditional official New Year's Eve party, and the Prefeitura has not announced this year's programme. The edition that rang in 2026 offered 14 hours of free shows and a 15-minute silent fireworks display at midnight.
Where is the official New Year's Eve party in São Paulo?
On Avenida Paulista, organised by the Prefeitura de São Paulo. It was a free, open-air street party at New Year 2026, with live music from the afternoon and a midnight countdown.
Are the New Year's Eve fireworks in São Paulo loud?
At the edition that rang in 2026, the Prefeitura used silent fireworks without loud bangs, about 6.5 tonnes of low-noise material over 15 minutes, to respect older people, autistic people and animals.
What time is New Year in São Paulo?
New Year arrives in São Paulo at midnight Brasília Time (BRT, UTC−3). In 2027, that is 03:00 UTC on January 1, 2027.
How does São Paulo celebrate New Year's Eve?
São Paulo's official celebration is the free Réveillon na Paulista on Avenida Paulista, with hours of live concerts, a midnight countdown and fireworks. Many people also wear white and celebrate in their own neighborhoods.
What time zone is São Paulo on New Year's Eve?
São Paulo observes Brasília Time (BRT, UTC−3) on New Year's Eve. Brazil ended daylight saving time in 2019, so UTC−3 applies all year, including for New Year 2027.
Why do Brazilians wear white on New Year's Eve?
The tradition of wearing white on New Year's Eve in Brazil comes from Afro-Brazilian Candomblé and Umbanda religions, symbolizing peace and good luck. It has become a secular tradition observed by people of all backgrounds.
Is São Paulo one of the first or last cities to celebrate New Year?
Among the 37 cities on this site, São Paulo is the 29th to reach midnight, at the same time as Buenos Aires and Rio de Janeiro. At UTC−3, it celebrates relatively late in the global celebration window.
Where do people celebrate New Year's Eve in São Paulo?
A focal point for New Year's Eve celebrations in São Paulo: Avenida Paulista. See the where-to-watch list above for more places.
What time should I tune in to watch São Paulo's New Year celebration?
Midnight arrives in São Paulo at 12:00 AM BRT (UTC−3) on Friday, January 1, 2027. The main moment of Réveillon na Paulista traditionally begins at midnight (00:00 BRT).
How many people go to the Réveillon na Paulista?
Crowds of around two million have been reported in recent years: about 2 million people at New Year 2024, according to Agência Brasil, and more than two million at New Year 2025, by the Prefeitura's estimate.
Sources
- São Paulo recebe 2026 com 14 horas de música, 15 minutos de fogos silenciosos e multidão na Paulista — Prefeitura de São Paulo
- Pagamento por aproximação facilita acesso ao Réveillon na Paulista — Metrô de São Paulo
- Réveillon na Avenida Paulista terá diversidade musical — Agência Brasil (EBC)
- Réveillon da Paulista celebra a virada com 14 horas de shows — Metrópoles
- Veja como foi a virada na Av Paulista — Metrópoles
- Réveillon 2026 na Paulista: objetos proibidos e informações — Billboard Brasil
- Virada do ano: confira como ficam operações do transporte público em SP — CNN Brasil
- Conselho do MP-SP aprova realização de megashow internacional na Avenida Paulista — Exame
- MegaShow internacional grátis em São Paulo em setembro de 2026: o que a Prefeitura planeja e por que a Avenida Paulista virou o centro da disputa — A Cidade de São Paulo
- Réveillon na Paulista: 14 horas de música celebram a chegada de 2026 — ABC do ABC
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